Obaby was founded in 2002 by owner Chris Goad who wanted to provide the perfect products to grow with your tots at an affordable price.
From humble beginnings as a wholesaler to the industry, Obaby has become one of the leading brands in a highly competitive baby and nursery market. Our vision comes from our real family life experiences where we continue to create innovative products with stylish and modern designs which are thoroughly tested to ensure you receive the best quality for you and your little ones.
In 2019 Chris’s daughter Sally Lewin followed her father’s footsteps and took the reins as Managing director of Obaby with sister Poppy Goad as Creative director. Outside of Obaby, Sally is a mum of two young children and is looking forward to bringing a mother’s perspective to the role.
Keep an eye out on our website for exciting changes and new products.
To see the full Obaby range, click here